Our Web concepts are based on best practices in the following areas:

Web Standards Authoring. This approach separates style from content and results in accessible search engine optimized pages that you can easily update and manage. It is the best way to future proof your website.

Usability. Web usability is premised on the notion that "if you have to ask "how does it work?" the design is likely flawed. Basic usability testing should be a part of the design process.

Accessibility. Websites should be accessible for all users regardless of platform, browser, and possible disability. Our websites exceed section 508 accessibility standards.

Information Architecture. Site content and navigation should be clearly organized and labeled allowing your intended audience to easily grasp and make sense of your site structure.

Scanable text. Understanding how the eye views a webpage is critical. Properly written text including headlines, subheads, content chunks, laid out for efficient screen reading insures maximum comprehension and thus gives you the ability to effectively make your point.

Cognitive load reduction. A simple clean appearance with logically placed objects helps your visitors get what they need without confusion, distraction, and clutter.

Aesthetics. A visually appealing website that users find inviting and pleasing to the eye greatly enhances credibility, effectiveness, and professionalism.